Today we started a new project on industry, the aim is to get a feel for what it would be like to work for a big fashion house. This project is in groups, each team was given a house in which we had to collection design (and/or) create an A/W collection. My group was given Meadham Kirchhoff, a pair of CSM graduates with an extremely avant garde style. They involved a vintage aspect, but combine it with outrageous colour clashing, cheap materials and over-the-top styling. In addition with producing garments, we aim to create various advertising campaigns, photo-shoots, catwalk ideas, style the designed garments and produce a fashion film. At the end of the two week project we have to present to the rest of the class.
After teaming up our group deciphered that their work reminded us of the 'walk of shame,' in other words, the morning after the night out. But due to their feminist/punk attitude we decided to turn this on its head and call it the 'Walk of Glory,' emphasising that a woman should be proud and confident in her sexuality and behavior. To turn the word 'slut' into a positive as such. Due to the vintage themes running through Kirchhoff's work, we decided on keeping frills as a cohesive idea. Other brainstorms included; toys, lost boys, girly colours and texture.
We were given two quotes in which our theme must be based around, we chose words from the first quote and combined them, this included:
"massive gaps"
"broken and rewound"
"not always knowing, and yet always searching"
These collectively fitted well with our pro feminist theme of the 'Walk of Glory,' using the broken and the massive gaps quotes could be literally taken to show the broken texture and construction of the clothes, and the last was related to the literal mind blank from a night before. The drunk connotations of not remembering what happened, but searching for it.
From these quotes I started to research into the muse we were going to be looking at, and other inspiration I got from this quote. I created a few personal mood boards focusing on the themes from 'walk of glory', alongside Meadham Kirchhoff's muse 'Arvida Bystrom', so I could learn more about her and other inspirations they use, for example Vivienne Westwood. Other similar looks and inspirational people I thought to look into included Yolandi Visser, Beth Ditto and Courtney Love. As the brand is quite new, I felt I needed to explore them further to realistically be able to design a collection that would be new, but also fit into their past work. Kirchhoff's style is quite abstract, and to ensure my designs are 'fitting' with theirs, I will refer back to my Kirchhoff mood board for ideas and themes they use.
I am really excited for this new project, as it is only a week and two days I will try to keep on time with workload and make sure I have plenty of research to work from. My main worry is that the collection we design could look too similar to their previous work, so to avoid this I will make sure I keep referencing back