Pictures taken around London;
Selfridges, Dover Street Market, Regents Street, Alexander Mcqueen Dover Street.
In preparation for this day trip, I looked up a few of the roads and places so I was aware of what kind of places I was be visiting and what to look out for when I got there. We met at 9.45 at Piccadilly Circus by the Eros Statue, then were free to go about as we wished. I stayed with three girls from the course, and we decided to hide from the rain and pop into McDonald's to check the map and plan out our route. By this point we were basically on Regents Street, so we started it there. We went into Burberry and asked the store manager about what it's like to work in a high fashion brand, she told us about the pace at which it moves, the classics like the trench coat and about the shop she worked in. The Burberry trench coat originated in the 1850's, around the time of the First World War as an alternative to the heavy serge greatcoats. As she had clients we couldn't hold her for long, but the information gathered was extremely interesting and she gets a pretty nice discount!
Our next stop was Selfridges, we went straight to the womenswear floors and paraded around taking pictures of collections, details and installations that were either in our chosen colours (mine being red) or were inspiring either through structure or finishings. In particular I loved the Jean Paul Gaultier pop-up. I have recently been to his exhibition at the Barbican and it was lovey to see some of the pieces in the flesh and be able to try them on. As one of my themes is culture, his union jack stylised pieces, like the Gillet were fabulous. We saw a huge display of designers including Marni, Yves Saint Laurent, Versace, Comme Des Garcons, Wang, and Mcqueen.

We stopped off next at Dover Street Market, as I hadn't previously looked this up, I was slightly confused to see it was not exactly a market; more a collection of gallery-like showrooms, crazy installations and designer wear! I absolutely loved this place, and I am so glad we got a chance to visit it. Throughout the 6 or something floors, designer goodies are arranged among geometric wall designs. Each floor has a different 'theme' or feel to it, and although we weren't allowed to take pictures I took a few.
I made sure we popped into the Alexander Mcqueen Store in Dover Street, which was on our way to our next stop: Berwick Street. It was beautiful, exhibiting an incredible sequinned knitted dress that Lily Allen modelled for GQ in. The shop assistants were lovely and allowed Bobbe (one of the girls I was with) to try on this digitally printed dress, we were told that it was designed using a placement print meaning it was made first and then the print was added. This made it almost impossible to alter, but at a couple thousand it wasn't the kind of dress you'd want to alter. The shop had interactive screens, so I signed up for the newsletter and emailed myself a current accessories picture, feeling it was appropriate due to the current workshop we're doing.

Finally we made our way to Berwick Street, a familiar street to me, having run errands there for Reiss when I interned there in Summer. I picked up red samples from all three Misan and Textiles shops and one from my favourite fabric shop 'Silk'. There was a massive jump in price range, from one end at around £9 per/m to a huge £210 per/m for hand beaded silk. Visiting fabric shops is really useful as it gives a realistic feel to what kind of fabrics are in the price range, and what's suitable for what designs. Whether the fabric can be machine sewn, hand cut, have darts added etc. Overall, I found the day extremely useful, I picked up samples, leaflets and took pictures, and we even had the chance to interview two very different fashion house employee's. On my way home I went via Jermyn Street, but as it was all menswear it was unhelpful to my project.